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Consumer Cyclical · Restaurants · Price, fundamentals, signals, and forward-looking context in one research view.
Consumer Cyclical
₦289T
2.7%
22.13
Current price
₦407,640.00
-0.2% todayUpdated just now
Open
₦416,070.00
Previous close
₦408,375.00
Day range
₦407,445.00 – ₦417,555.00
Volume
N/A
22.1x P/E
Awaiting filing
2.7% yield
35/100 measured
Moderate liquidity
Recent price movement, key market context and the latest company information.
The latest saved price history for MCD, with its range and direction at a glance.
McDonald's Corporation owns, operates, and franchises restaurants under the McDonald's brand in the United States and internationally. It offers food and beverages, including hamburgers and cheeseburgers, various chicken sandwiches, fries, shakes, frozen desserts, sundaes, soft serve cones, cookies, pies, soft drinks, coffee, and other beverages; and full or limited breakfast, as well as sells various other products during limited-time promotions. The company owns and operates franchised restaurants under various structures, including conventional franchise, developmental license, or affiliate. McDonald's Corporation was founded in 1940 and is based in Chicago, Illinois.
Investors usually follow MCD for its dividend profile, valuation signal, sector position, and upcoming company events. The goal here is not just to show numbers, but to explain what they mean in plain English.
Whisone is bullish because fundamentals are solid at 66/100 while there is no strong bear warning from the current data. Whisone has moderate conviction here. The final read is being balanced by the weighted scores for fundamentals, technicals, insider flow, sentiment, event flow, and liquidity.
Whisone v2 splits the read into weighted parts so the score is not just one hidden number.
Fundamentals
Growth, margins, cash flow, and valuation.
Latest net profit
₦3.54T
TTM (2026-06-30)
ROE
-231.1%
Return on equity
ROA
13.3%
Return on assets
Debt / equity
-53.42
Lower is usually safer.
P/B ratio
-188.28
Useful for book value support.
Dividend yield
2.7%
Current income signal.
85/100
Direction
Range-bound
Main supports
Business quality and balance-sheet strength are supporting the outlook.
Valuation still leaves room versus fair value and analyst anchors.
Recent price and fundamentals refreshes improve signal reliability.
What can go wrong
Execution risk and market swings can still delay the forecast playing out.
Fair value
₦474,090.00
Analyst view
Buy
Analyst target
₦474,096.75
Forecast refresh
Updated 16h ago
Quality score
71
Growth score
50
These are the external analyst numbers and business outlook figures already synced into the company record.
No external analyst outlook is available for this company yet.
₦2,655.00
2024-12-02
Payment: TBA | Qualification: 2024-12-02 | Yield at declaration: N/A
₦2,505.00
2024-09-03
Payment: TBA | Qualification: 2024-09-03 | Yield at declaration: N/A
A plain-English reading of momentum, trend, volatility, range position, and trading participation.
RSI
N/A
Momentum data is not available yet.
Recent trend
Sideways
-0.6% across the latest saved price window.
Volatility
Low
Beta is 0.42. Price has historically moved more calmly than the wider market.
52-week position
13% of range
Price is trading close to its 52-week low.
Volume confirmation
N/A
Comparable volume data is not available.
infrastructure
MCD may also move because the Consumer Discretionary sector may benefit from infrastructure. Confidence 60%.
Article states Nigeria's tourism growth is constrained by weak infrastructure, affecting the hospitality industry according to the Boulevard Hotel Group CEO.
Consumer backlash and cross-border reputational risk
MCD may also move because the Consumer Discretionary sector may be hurt by consumer backlash and cross-border reputational risk. Confidence 60%.
Article cites retail and domestic South African firms (e.g., Shoprite, MultiChoice) as vulnerable to consumer backlash and reputational spillovers following xenophobic violence.
xenophobia / consumer backlash
MCD may also move because the Consumer Discretionary sector may be hurt by xenophobia / consumer backlash. Confidence 60%.
The article cites retailers and other South African companies (e.g., Shoprite, retail chains) becoming vulnerable to consumer backlash and reputational damage after xenophobic violence.
5G_rollout_and_regulatory_change
MCD may also move because the Consumer Discretionary sector may move with 5g_rollout_and_regulatory_change. Confidence 56%.
The sector (as represented by telecom operators in the linked list) is affected by the government's move to revoke an exclusive concession and open 5G licensing, which will influence network rollout and competition.
currency_validity
MCD may also move because the Consumer Discretionary sector may move with currency_validity. Confidence 56%.
The article says confusion over ₦100 notes disrupted cash transactions in markets, public transport and informal businesses—areas served by the consumer discretionary sector.
earnings season (H1/Q2 filings)
MCD may also move because the Consumer Discretionary sector may move with earnings season (h1/q2 filings). Confidence 56%.
Consumer goods/consumer discretionary companies are included as holding board meetings and filing results in July.
MCD
McDonald's Corporation
Price: ₦407,640.00
P/E: 22.134146
Yield: 2.7%
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Industry
Restaurants
Employees
150000
Exchange
NYQ
Ticker
MCD
