Booking Holdings Inc.
Consumer Cyclical · Travel Services · Price, fundamentals, signals, and forward-looking context in one research view.
Consumer Cyclical
₦247T
79.0%
23.65
Current price
₦319,305.00
0.0% todayUpdated 53 min ago
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Open
₦315,000.00
Previous close
₦319,305.00
Day range
₦313,155.00 – ₦321,540.00
Volume
N/A
23.7x P/E
Awaiting filing
79.0% yield
35/100 measured
Moderate liquidity
BKNG has a positive bias over 30 days and strong upside over one year.
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Expected move
+2.15%
Expected price
₦326,175.00
Lower path
₦310,995.00
Upper path
₦341,370.00
Confidence
Whisone is bullish because fundamentals are solid at 65/100 while there is no strong bear warning from the current data. Whisone has moderate conviction here. The final read is being balanced by the weighted scores for fundamentals, technicals, insider flow, sentiment, event flow, and liquidity.
Whisone v2 splits the read into weighted parts so the score is not just one hidden number.
Fundamentals
Growth, margins, cash flow, and valuation.
Latest net profit
₦9.22T
TTM (2026-07-05)
ROE
-70.5%
Return on equity
ROA
20.4%
Return on assets
Debt / equity
-2.20
Lower is usually safer.
P/B ratio
-14.96
Useful for book value support.
Dividend yield
79.0%
Current income signal.
85/100
Direction
Positive bias
Main supports
Business quality and balance-sheet strength are supporting the outlook.
Valuation still leaves room versus fair value and analyst anchors.
Recent price behavior and momentum still support follow-through.
What can go wrong
Volatility is elevated, so the path can stay rough even if the thesis is right.
Fair value
₦356,715.00
Analyst view
Buy
Analyst target
₦356,708.34
Forecast refresh
Updated 2h ago
Quality score
70
Growth score
50
These are the external analyst numbers and business outlook figures already synced into the company record.
No external analyst outlook is available for this company yet.
₦525.00
2024-12-06
Payment: TBA | Qualification: 2024-12-06 | Yield at declaration: N/A
₦525.00
2024-09-06
Payment: TBA | Qualification: 2024-09-06 | Yield at declaration: N/A
A plain-English reading of momentum, trend, volatility, range position, and trading participation.
RSI
N/A
Momentum data is not available yet.
Recent trend
Rising
+21.7% across the latest saved price window.
Volatility
Moderate
Beta is 1.07. Price sensitivity is broadly around the market range.
52-week position
77% of range
Price is sitting around the middle of its 52-week range.
Volume confirmation
N/A
Comparable volume data is not available.
tourism/consumer demand
BKNG may also move because the Consumer Discretionary sector may be hurt by tourism/consumer demand. Confidence 63%.
Article reports cancellations by African travellers and expects declines in adventure tourism, MICE and hotel demand.
infrastructure
BKNG may also move because the Consumer Discretionary sector may benefit from infrastructure. Confidence 60%.
Article states Nigeria's tourism growth is constrained by weak infrastructure, affecting the hospitality industry according to the Boulevard Hotel Group CEO.
Consumer backlash and cross-border reputational risk
BKNG may also move because the Consumer Discretionary sector may be hurt by consumer backlash and cross-border reputational risk. Confidence 60%.
Article cites retail and domestic South African firms (e.g., Shoprite, MultiChoice) as vulnerable to consumer backlash and reputational spillovers following xenophobic violence.
xenophobia / consumer backlash
BKNG may also move because the Consumer Discretionary sector may be hurt by xenophobia / consumer backlash. Confidence 60%.
The article cites retailers and other South African companies (e.g., Shoprite, retail chains) becoming vulnerable to consumer backlash and reputational damage after xenophobic violence.
5G_rollout_and_regulatory_change
BKNG may also move because the Consumer Discretionary sector may move with 5g_rollout_and_regulatory_change. Confidence 56%.
The sector (as represented by telecom operators in the linked list) is affected by the government's move to revoke an exclusive concession and open 5G licensing, which will influence network rollout and competition.
currency_validity
BKNG may also move because the Consumer Discretionary sector may move with currency_validity. Confidence 56%.
The article says confusion over ₦100 notes disrupted cash transactions in markets, public transport and informal businesses—areas served by the consumer discretionary sector.
earnings season (H1/Q2 filings)
BKNG may also move because the Consumer Discretionary sector may move with earnings season (h1/q2 filings). Confidence 56%.
Consumer goods/consumer discretionary companies are included as holding board meetings and filing results in July.
BKNG
Booking Holdings Inc.
Price: ₦319,305.00
P/E: 23.652222
Yield: 79.0%
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Industry
Travel Services
Employees
25550
Exchange
NMS
Ticker
BKNG